The Media Technologies I chose

Broadcast Media (Radio)

This audience consists of those who travel in their cars, people who listen to the radio listen to either talk radio or radio stations that specialize in playing music. This type of media is used to broadcast messages over airways such as public servi e announces or ads that reach the public population that is in the car. Talk radio has evolved where people can get the news and be able to call into certain shows and talk about issues that are played over airways.  Out of the four media technologies I chose this would be the fourth important in my opinion because radio has been around for a very long time, there have been modifications to it there hasn't been enough of an overhaul to make it stand out. 

Newspapers

Some have said that the newspaper is dying. I have heard this statement a lot in the past couple of years. Newspapers have been around essentially forever and they are still for now one of the most primary ways we get our news. With the ever so growing popularity of the internet newspaper companies are starting to tailor to the online community and make more content available online. With newspapers people have something tangible to read in front of them, some of the older generation have not converted to the online popularity of newspapers and still prefer to have an actual paper in front of them. Newspapers are dying everyone knows that, with that said I still think they are important because the older generation is still not ready to turn the page into the online newspaper. I am 24 years old and I still prefer a newspaper over online because I like to have something in my hand and I have grown accustomed to newspapers throughout my life. I rank this as third on my list because newspapers are dying but their not dead yet!

Television 

Another primary source that people use for news, television is one of the most popular medias thats out there. Television especially when first developed established transitioned people from the radio to seeing faces on tv delivering them the news. This media is one of the most remarkable inventions in my opinion because it allowed people at the time to see many things that they were not able to see, I think this is one of the top 5 most important inventions regarding media.  This has been the most important media technology next to computers that has been developed. I took a class about media in the early days and my textbook stated that the television blew everyones minds away because people could see things and places that they've never seen before, this ranks first on my list  of important media technologies because the television brought the world much closer and impacted a lot of lives. 

Online Publications (Social Media)

This recent phenomena has transformed everyones lives from facebook to twitter to flikr social media websites have transformed how we keep in touch with people, even businesses have jumped on the bandwagon and use these sites to promote their companies.  People who use these sites are now able to keep in touch with long lost friends and family without having to clutter email boxes. WIth the evolution of technology I don;'t know what they'll come out with next but media is ever so changing. 

Should College Athletes Be Paid?

I found this article on USA Today about whether or not athletes should be paid in college. I think is an interesting topic because I was once a college athlete and I can see where the author is coming from in this article.






College athletes want cut of action

By Kelly Whiteside, USA TODAY

From TV rights to its men's basketball tournament, the NCAA averages better than half a billion dollars a year in revenue. That does not include payouts from the 28 football bowls, which exceed $184 million and go to the conferences.

Before the 2003 BCS title football game, then-Ohio State player Maurice Clarett gave the issue of pay for play a national platform.

Given those numbers, why aren't athletes in revenue-generating sports such as men's basketball and college football paid?

Athletes see what's in it for everybody else. They see their jersey numbers on the racks of the campus bookstore, but they don't see any share of the profit. They see their coaches drawing million-dollar salaries and their schools and conferences taking cash from corporate sponsors, but they don't get a whiff of the action.Last year state legislators in Nebraska endorsed a stipend for University of Nebraska football players, and lawmakers in California, Texas and Iowa have considered athlete-welfare measures, although no legislation has gotten off the ground. A former UCLA football player, Ramogi Huma, founded the Collegiate Athletes Coalition to act as an advocate, even aligning with the United Steelworkers of America in 2002.

Before the 2003 national championship football game, then-Ohio State running back Maurice Clarett gave the issue a national platform when he railed against the riches of college athletics while expressing resentment that Ohio State didn't buy him a plane ticket to fly home to attend the funeral of a boyhood friend. (School officials said he could have used the NCAA's Special Assistance Fund but failed to fill out necessary paperwork.)

Still, pay for play is one change that is unlikely to happen. The NCAA remains firmly opposed.

"We have a model for paying players. It's called professional sports," NCAA President Myles Brand says.

Only 40 Division I-A institutions operated in the black in 2001, according to the NCAA. Revenue are rising for those few schools; however, annual operating deficits are growing for most of the rest of the membership (composed of about 1,000 schools). In many cases, those schools with football and basketball programs that do make a profit use that money to underwrite the school's other sports.